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About Bookselling: Articles of Interest
Tough Times Demand Smart Action -- Staff Management
November 15, 2001
By Andrew Engelson
Among the questions explored are: Faced with decreasing sales, will you be forced to cut payroll? How do you reach that decision, and how do you implement it fairly?
Managing Co-op in Tough Times
November 08, 2001
By Andrew Engelson
Booksellers discuss ways to respond to the challenge of a suddenly changing retail environment. This week, BTW focuses on publisher co-op.
Finding Opportunity in Tough Times
November 08, 2001
A letter to booksellers from ABA CEO Avin Mark Domnitz.
Moon Unit to Booksellers: You�re the Top
November 01, 2001
At the recent NCIBA trade show, Moon Unit Zappa read a poem she had written in honor of independent booksellers.
Tough Times Demand Smart Action--Marketing
November 01, 2001
BTW continues its four-part series examining how experienced booksellers respond to the challenge of a suddenly changing retail environment. This week�s focus is marketing.
Tough Times Demand Smart Action � Inventory Control
October 25, 2001
In an uncertain economic climate, maintaining the proper level of inventory is crucially important. Here are some concrete suggestions.
Well-Managed Databases Open New Opportunities
October 25, 2001
Making the most of a business database is the key to successful implementation of any segment of person-to-person marketing � and making current marketing dollars more effective.
Meetings Focus on Children�s Bookselling
October 25, 2001
ABA staff members recently met with children�s booksellers and the CBC to discuss both BEA programming and other issues concerning children�s booksellers.
Historic California Bookseller Expands
October 18, 2001
Vroman's, the historic independent bookstore in Pasadena, California, is scheduled to open its third store on Friday, October 19.
Tough Times Demand Smart Action
September 20, 2001
By ABA President Neal Coonerty, owner of Bookshop Santa Cruz, Santa Cruz, California
The U.S. economy was soft before the tragedy of September 11, but now experts predict an even bleaker future for retail sales. Here are some suggestions on how to prepare your business for tough times.

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