Marketing Materials for Booksellers

Basic marketing materials.

Relationship Marketing

Relationship Marketing has many names-database marketing, one-to-one marketing, the new direct marketing, etc. No matter what it's called, its aim is to use the computer to bring you closer to your best and potentially best customers-to add a powerful, more targeted, much more personalized dimension to your direct marketing efforts.

Bookstore Publicity Kit

ABA's Bookstore Publicity Kit to help you in your promotional efforts.