November 20, 2001
ABA to Introduce Electronic Book Buyer’s Handbook
New Product Will Offer Expanded, Updated Information in Fully Searchable Database
As part of a new initiative to significantly improve the delivery of an expanded
range of business-related information to members, ABA is currently developing
a fully searchable version of the Book Buyer's Handbook accessible via
the Internet. The project was approved by the ABA Board at its recent meeting
in Santa Cruz, California, where the Board also voted in favor of the digital
delivery of a more timely and expanded Bookselling This Week.
Under the new plan, the information that was formerly only available to members
in print--and which often was out of date for many company entries before the
book was reprinted--will now be available in a searchable electronic format.
Importantly, the electronic version of the Book Buyer's Handbook will
allow ABA to provide booksellers with up-to-date information on publishers'
special offers and promotions--including special co-op offers that run for limited
periods of time. These special offers will be prominently noted when booksellers
log on to the electronic Book Buyer's Handbook, and the homepage of the
Handbook will automatically generate a table of publisher names with recent
updates.
"A cornerstone of the ABA strategic plan is the delivery of the timely
and accurate business information that all booksellers need. The new electronic
Book Buyer's Handbook will not only allow us to include all changing
terms as soon as we learn of them, but, in addition, we will now be able to
provide booksellers with the crucially important information on special publisher
offers," said ABA CEO Avin Mark Domnitz. "We're very much looking
forward to working closely with publishers to make this the best product possible,"
he said.
"The information that was made public during the law suit against the
chains showed us all the range of special terms that independent booksellers
were not learning about. With the electronic Book Buyer's Handbook, ABA
wants to work to make sure that our bookstore members have access to the most
timely information. One key way to ensure a level playing field will be to enable
all bookstores to have access to all terms of sale," said Neal Coonerty,
ABA president.
ABA's editorial staff will be establishing a number of new procedures to obtain
and update the information in the electronic Book Buyer's Handbook. Among
the steps will be a monthly e-mail reminder to all publishers in the publication's
database asking for new information about such things as stock offers and changing
terms, and publishers will be encouraged to contact ABA as well.
To facilitate this interaction, publishers will be able to visit a special
Web page, where they can view their companies' current information and submit
changes as necessary. This area will be password protected and accessible only
to those authorized by the publisher. Because of the new electronic Book
Buyer's Handbook's accuracy, breadth, and timeliness, ABA will be working
to encourage members to access the new product as quickly as possible after
its introduction this spring. However, the association is also exploring options
for a print-on-demand hardcopy version. Current plans call for it to be available
to members at cost.
Editorial work has begun, and publishers will begin hearing from ABA regarding
the Book Buyer's Handbook in December.
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